Just played the beta for this. And since they lifted the Non-Disclosure Agreement, I can honestly say: GREAT. BLOODY. GAME. True, the gameplay feels a bit like WoW. But WoW did not have lightsabers and spaceships (well, technically they did, but they were kinda rare). The voice-acting is good, the graphics are good, the animations are good, the worlds are amazing, the gameplay is solid, and the stories are interesting and fun.
One last thing: The Smuggler Class? Is pretty BA. Check it out.